SmartCraft ASA: OBOS builds the iconic Stadsljus - Locka's technology elevates the landmark to a new level
Stadsljus, developed by OBOS, will rise as a new iconic landmark in Stockholm's northern skyline. Standing at 110 meters tall with 30 floors, Stadsljus will be one of the city's tallest residential buildings. Locka, SmartCraft's visualization tool, plays a key role in the project by offering future buyers the opportunity to explore every aspect of their new home digitally-long before moving in.
Technology that helps buyers make confident decisions
In large and complex projects like Stadsljus, it is crucial for buyers to have a clear understanding of their future home. With Locka's detailed 3D visualizations, homebuyers can navigate through the three cylindrical buildings, explore floor plans, experience the view from each floor, and examine material selections in detail.
"Stadsljus is a project that truly showcases the power of visual experiences. With Locka's technology, buyers can make well-informed decisions based on a realistic experience of the home and its surroundings-something that is especially important in a large-scale project like this," says Hanna Konyi, Country Manager at SmartCraft Sweden.
A large-scale project with high ambitions
Stadsljus, featuring approximately 360 apartments, is characterized by a unique façade with balconies that create a prism-like effect. Here, aesthetics, sustainability, and functionality come together seamlessly-and with the help of Locka, OBOS can convey these qualities even before the project is completed.
With over 75,000 visualized apartments and a 65% market share of new construction transactions in Sweden, Locka is one of the most widely used visualization solutions in the Nordics. Locka helps property developers like OBOS provide buyers with a more engaging and secure home-buying experience.
"We have seen significant interest in Stadsljus and highly value the ability to keep potential buyers informed early in the development process. Our collaboration with Locka allows us to showcase apartments, views, and more to prospective buyers while also gathering data that helps us refine the development of the homes," says Andreas Söderman, Head of Digital Channels & CRM at OBOS.
For inquiries, please contact:
Hanna Konyi, Country Manager, SmartCraft Sweden
hanna.konyi@smartcraft.com / +46 705-24 46 88
About SmartCraft
SmartCraft is the leading Nordic provider of mission-critical SaaS solutions to SMEs in the construction sector, increasing their productivity, margins, and resource efficiency. The Group currently has more than 13 400 customers and 270 employees distributed across Norway, Sweden, Finland and UK. SmartCraft was listed on the Oslo Stock Exchange in June 2021.
About OBOS
OBOS is one of the leading residential developers in Norway and Sweden and a member-based organization with over 600,000 members. Founded in 1929, OBOS has a long history of providing high-quality housing solutions. The company's portfolio includes everything from detached homes by Myresjöhus and SmålandsVillan to modern apartment buildings in both major cities and smaller towns.