Oslo, 1 July 2024 - XXL ASA ("XXL" or the "Company", OSE ticker XXL) has
appointed Lars Syse Christiansen as the new Group CFO of XXL.
Christiansen is an experienced CFO currently chairman of the board for Cardboard
and Wanda, companies he has also co-founded, and he has a background as CFO of
multiple European consumer focused businesses including CircleK, Otovo and
Storebrand Bank.
"Lars is a highly talented CFO, with background from many interesting companies
with clear customer orientation. He has broad experience and a strong
track-record from steering through transformations, developing cost- and
operational efficiency programs, professionalizing and focusing performance
management. He is also an engaging and likeable leader. This is exactly what we
were looking for when we started the search for a new CFO. I am very excited
that Lars has accepted to join XXL", says Freddy Sobin, CEO of XXL.
Christiansen is 46 years old and a Norwegian citizen. He holds a Master of
Science in Management from the London School of Economics, as well a management
program in Corporate Finance and Investment Analysis and a Master of Marketing
Management from the Norwegian School of Management (BI i Oslo). Before
co-founding Wanda, a circular logistics platform, he served as CFO of Otovo AS,
a company he co-founded back in 2015. Otovo is a leading online solar sales
platform, listed on the Oslo Stock Exchange, with operations in Norway, Sweden,
France and Spain. From 2012-2014 he served as CFO in CircleK Europe, a global
convenience retail chain. Lars Syse Christiansen has also been CFO in Storebrand
Bank ASA as well as Head of Business Development in Posten Norge AS.
In addition to these merits, Christiansen is also an experienced Board Member
mostly within start-ups and venture companies. He is currently serving on the
Board of Ruter AS, a provider of public transport in the Oslo region.
"I have admired the XXL concept since its beginning more than 20 years ago, as a
frequent customer in the stores and online. Being the largest sports retailer in
the Nordics, with a leading omni position, XXL has the foundation for a strong
comeback. I strongly believe in the transformation plan "Reset&Rethink" and am
looking forward to contributing with driving change, strengthening
organizational efficiency and creating profitable growth. Now I am eager to meet
all the new colleagues, learn from the inside and hit the ground running", says
Lars Syse Christiansen.
Christiansen will join XXL in August 2024.
For further information, please contact:
Investor Relations
Tolle O. R. Grøterud
Tel: +47 902 72 959
E-mail: ir@xxlasa.com
Press contact
Jan Christian Thommesen
Tel: + 47 918 21 387
E-mail: presse@xxl.no
ABOUT XXL ASA
XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden
and Finland. It is the largest among the major sports retailers in the Nordics.
XXL pursues a broad customer appeal, offering a one stop shop experience with a
wide range of products for sports, hunting, skiing, biking and other outdoor
activities. XXL's concept is to have the largest stores with the best prices and
the widest assortment of products, focusing on branded goods.
This information is subject to the disclosure requirements pursuant to Section
5-12 of the Norwegian Securities Trading Act.