contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment CompanyTagList on Company {
  pageUrl
  name
  viewerIsFollowing
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    ...CompanyTagList
    id
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      defaultInstrument {
        isin
        id
      }
      id
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    id
    name
    viewerIsFollowing
    defaultInstrument {
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


lindex-group-swedish-clothing-market-continued-to-grow-in-january

__typename

title

isPremium

lang

htmlBody

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analytiker

Rauli Juva

Lucas Mattsson

Lindex Group operates in the retail industry. The Group manages a number of stores around larger shopping centers and commercial premises located in the Nordic market. The Group is a reseller of several brands and the range consists of shoes and associated accessories. The company is headquartered in Helsinki.

Lindex Group

Björn Borg operates in the fashion industry and focuses on the design, manufacture and distribution of sportswear and underwear. The company's products are aimed at private individuals looking for comfortable and stylish clothing. The business is global with a main presence in the Nordic region and Europe. Björn Borg was founded in 1984 and is headquartered in Solna.

Björn Borg

The January figures for the Swedish clothing market were published this morning. Sales grew by 4%, continuing the positive sales growth seen at the end of last year. 

<p><img src="https://content.inderes.se/assets/4b0f623f-5749-48a1-b26b-487af27a4d58?width=1976&amp;height=1193" alt="Lindex"></p>
<p><em>Source: Svensk Handel *Inderes&#x2019; estimate</em></p>
<p><em><strong>Translation: Original published in Finnish on 2/14/2025 at 9:20 am EET.</strong></em></p>
<p>The January figures for the Swedish clothing market were published this morning. Sales grew by 4%, continuing the positive sales growth seen at the end of last year. However, Svensk Handel, which publishes the statistics, points out that the comparison period was weak.&#xa0;</p>
<h2>Sweden accounts for more than half of the Lindex chain&#x2019;s sales</h2>
<p>Sweden is Lindex&apos;s largest market and accounts for more than half of the sales of the Lindex chain (but not the whole group which is also called Lindex). Our Q1&apos;25 revenue forecast for the Lindex segment is approximately 2% growth in local currencies. The market development in January is therefore slightly better than our forecast but does not call for any forecast changes at this stage. The development of SEK and NOK, which together account for around 70% of the Lindex segment&#x2019;s sales, also affects the company&#x2019;s figures. The currency impact is not expected to be significant this year, but we forecast it to be slightly negative in Q1&apos;25 and positive thereafter. For the Group as a whole, Lindex has guided for growth of 0-4% in local currencies this year.</p>
<h2>Sweden is also the main market for Bj&#xf6;rn Borg</h2>
<p>Sweden is Bj&#xf6;rn Borg&#x2019;s largest market, accounting for approximately 33% of the company&#x2019;s total revenue. We estimate that the company will experience around 3% growth in the Swedish market in Q1&#x2019;25, compared to 4% growth in the broader Swedish clothing market in January. While Bj&#xf6;rn Borg has yet to release its results for Q4&#x2019;24, our forecast anticipates a 6% growth in the Swedish market. As a result, we expect the company to outperform the overall Swedish clothing market, which saw around 3% growth in Q4&#x2019;24. The above-market growth will be largely driven by increased sales through the company&apos;s own e-commerce channel.</p>

Lindex Group: Swedish clothing market continued to grow in January

Sweden accounts for more than half of the Lindex chain’s sales

Sweden is also the main market for Björn Borg

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