contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment CompanyTagList on Company {
  pageUrl
  name
  viewerIsFollowing
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    ...CompanyTagList
    id
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      defaultInstrument {
        isin
        id
      }
      id
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    id
    name
    viewerIsFollowing
    defaultInstrument {
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


tokmannis-competitor-rusta-grew-strongly-in-its-domestic-market-in-sweden

__typename

title

isPremium

lang

htmlBody

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analytiker

Arttu Heikura

Rusta is a retailer of home and leisure products in the low-price segment. The company offers a wide range of products via its own stores and online. The company's customers mainly consist of private buyers, but also corporate customers. The largest operations are found in Sweden, Norway, Finland and Germany. The company was founded in 1986 and has its headquarters in Upplands Väsby.

Rusta

Tokmanni Group is a variety discount retailer in the Nordics. The group has stores in Finland, Sweden and Denmark under the brand names Tokmanni, Dollarstore, Big Dollar, Click Shoes and Miny. In addition, Tokmanni has online stores. Tokmanni's headquarter and logistics centres are located in Mäntsälä, Finland. Dollarstore is headquartered in Kista, Stockholm with a central warehouse in Örebro. The group own a procurement company located in Shanghai together with a Norwegian discount store chain Europris.

Tokmanni Group

Puuilo operates in the retail industry. The company operates and manages a number of stores and trading venues. The range is wide and includes items within domestic and pet animals that are forwarded under own or other brands. The customers mainly consist of private actors worldwide, and the largest presence is in Finland.

Puuilo

Europris is a Norwegian food chain that sells food, clothing, leisure equipment, and various items for houses and homes. Europris' operations are based on several departments, such as logistics, finance, IT, purchasing, HR, and marketing. The vision is to be a low-price chain by including the goods directly from the manufacturers to the customer. The company was founded in 1992 and is headquartered in Fredrikstad.

Europris

The performance of Tokmanni, which we monitor, was quite favorable at the end of the year, as its growth in Sweden was in line with Rusta, and in Finland, we estimate that Tokmanni exceeded Rusta's performance.

Translation: Original published in Finnish on 03/13/2025 at 08:40 am EET
Nordic discount retailer Rusta reported Q3&#x2019;2024/25 sales and earnings (November-January) in line with expectations. The result improved thanks to revenue growth and good fixed cost control. The performance of Tokmanni, which we monitor, was quite favorable at the end of the year, as its growth in Sweden was in line with Rusta, and in Finland, we estimate that Tokmanni exceeded Rusta&apos;s performance.
<h2 class="MsoNormal">Earnings grew at a slower pace than revenue</h2>
Rusta&apos;s Q3 revenue increased by 7% (8% currency-adjusted) to 3,483 MSEK. This was in line with the consensus expectation of 3,468 MSEK. Sales development was supported by the store network increasing by 11 stores year-on-year and fairly good sales development in existing stores (4%). The company reported that its customer numbers increased during the quarter due to successful pricing, which led to a lower gross margin year-on-year (43.5% vs. 44.3%). In addition, exchange rate fluctuations weakened the gross margin according to the company. Rusta reported that it has systematically improved and now believes it has reached a sustainable gross margin level, which, in turn, has led to an emphasis on sales growth. There was slight scalability in fixed costs, so the slower growth in earnings than in revenue was due to the weaker relative gross margin. Thus, EBITA landed in line with consensus at 383 MSEK (11.0% of revenue).
<h2 class="MsoNormal">Strong development in Sweden, not so much in Finland</h2>
In Sweden, Rusta&apos;s like-for-like sales grew by 7%, customer numbers increased and the average purchase rose. Likewise, Tokmanni&apos;s Dollarstore segment saw strong growth in customer numbers (6%), average purchases (~1%) and like-for-like revenue growth (7%) was abundant. Meanwhile, &#xd6;oB, owned by Norwegian Europris, showed weak development in Sweden (customer numbers at comparison level and like-for-like sales -1.6%), which could have been due to the ongoing integration and change in concept. Thus, Rusta&apos;s quarter in Sweden can be considered successful compared to other major discount retailers in the market. In other markets, Rusta&apos;s like-for-like sales growth (1%) remained subdued. Thus, Tokmanni (like-for-like customer volumes +5% and sales +2%) outperformed Rusta in its domestic market, which we believe stemmed from successful pricing and campaigns. Most of Rusta&apos;s revenue in Other markets is generated in Finland, so we believe that this reflects the development of the Finnish business quite well. Combining this with the subdued like-for-like revenue growth of Puuilo in Finland, we suspect Tokmanni has gained market share in the Finnish discount retail market just like in July-September. 
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