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Regulatory press release

Anne-May Asplund appointed Duell Corporation’s Chief People and Communications Officer

16.04.2025, 12.00
Duell

16.4.2025 13:00:01 EEST | Duell Oyj | Company Announcement

Duell Corporation has appointed Anne-May Asplund (MSc. Economics) as the Group’s Chief People and Communications Officer and member of the Management Team, effective 1 July 2025.

Asplund joins Duell from her position as Chief People & Culture Officer at Hedengren Group. Prior to Hedengren, Asplund has held various management and specialist positions in human resources and communications since 2002 and also has a strong background in listed companies as well as in the wholesale industry. 

"I am very pleased that Anne-May Asplund is joining the Duell team to support our growth strategy with her strong experience from international companies. We are developing in the right direction and with Anne-May’s leadership we can take the next steps in developing a high-performance culture ", says Magnus Miemois, CEO of Duell.

"I am really looking forward to joining Duell in July and getting to know all my new colleagues across Europe. I am joining Duell at an exciting time when the integration of acquired companies is ongoing and I can contribute to building a unified and strong company culture," says Anne-May Asplund. 

Further information:

Magnus Miemois, CEO
Duell Corporation
+358 50 558 1405
magnus.miemois@duell.eu

Pellervo Hämäläinen, Communications and IR Manager
Duell Corporation
+358 40 674 5257
pellervo.hamalainen@duell.eu

Certified Advisor 

Oaklins Finland Ltd,
+358 9 612 9670

Duell Corporation (Duell) is an import and wholesale company based in Mustasaari, Finland, established in 1983. Duell imports, manufactures, and sells products through an extensive distribution network in Europe covering approximately 8,500 dealers. The range of products includes over 130,000 items under more than 500 brands. The assortment covers spare parts and accessories for Motorcycling, Bicycling, ATVs/UTVs, Snowmobiling, Marine and Garden/Forest categories. Logistics centres are in Finland, Sweden, Netherlands, France, and the UK. Duell’s net sales in 2024 was EUR 125 million and it employs over 200 people. Duell’s shares are listed on the Nasdaq First North Growth Market Finland marketplace. www.duell.eu.

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