Notice of Annual General Meeting in Vertiseit AB (publ)

RIGHT TO PARTICIPATE
Shareholders wishing to participate in the annual general meeting must be registered in the shareholder register maintained by Euroclear Sweden AB as of Monday, April 14, 2025. The board wishes that shareholders intending to participate in the annual general meeting notify the Company of their and any assistants' participation at the meeting no later than Wednesday, April 16, 2025.

Notification can be made to the Company in writing in any of the following ways:

• by mail to Vertiseit AB (publ), "Vertiseit's Annual Meeting", Kyrkogatan 7, 432 41 Varberg;
• via email to generalmeeting@vertiseit.com; or
• by phone at +46 340 – 848 11

The notification should include the shareholder's name, personal or organization number, address, telephone number, and, if applicable, information about representatives, proxies, or assistants.

Proxies and representatives for minors or legal entities are asked to submit authorisation documents to the Company well in advance of the meeting. If a shareholder is represented by a proxy, a written and dated power of attorney signed by the shareholder must be issued for the proxy. The period of validity of the power of attorney may not exceed five years if specifically stated. If no period of validity is specified, the power of attorney is valid for a maximum of one year. To facilitate registration at the meeting, the power of attorney, registration certificate and other authorisation documents should be received by the Company at the above address no later than Wednesday, 16 April, 2025. A proxy form is available on the Company's website, www.vertiseit.com.

To be entitled to participate in the annual general meeting, a shareholder who has had its shares registered through a nominee must, in addition to being asked to register for the annual meeting, have the shares registered in his/her own name so that the shareholder is recorded in the shareholder register as of Monday, April 14, 2025. Such registration may be temporary (so-called voting rights registration) and is requested from the nominee according to the nominee's routines in such time in advance as determined by the nominee. Voting rights registrations made no later than Wednesday, April 16, 2025, will be considered preparing the shareholder register.

Information about registration for the annual general meeting may also be found on the Company's website, www.vertiseit.com.

NOMINATION COMMITTEE
Prior to the annual general meeting of 2025, the Nomination Committee has consisted of Johannes Wårdman (on behalf of shareholder Johan Lind), Adrian Nelje (on his own behalf) and Klas Karlsson (on behalf of the shareholders Schotteniusgruppen, Oskar Edespong, Jonas Lagerqvist and Emil Kihlberg). Johannes Wårdman has been chairperson of the Nomination Committee.

PROPOSED AGENDA

1. Opening of the meeting
2. Election of a chairperson for the meeting
3. Preparation and approval of the voting list
4. Approval of the agenda
5. Election of two adjusters
6. Question regarding the lawful convening of the meeting
7. Presentation of the annual report and auditor's report, as well as the consolidated financial statements and consolidated auditor's report for the fiscal year January 1 - December 31, 2024
8. Chief Executive Officer's report
9. Adoption of the income statement and balance sheet, consolidated income statement and consolidated balance sheet, and the board's report according to Chapter 8, Section 53a of the Swedish Companies Act and the auditor's opinion according to Chapter 8, Section 54 of the Swedish Companies Act
10. Appropriations concerning the Company's profit according to the established balance sheet and, in case of dividend, determination of the record date for this
11. Resolution on discharge from liability for board members and the Chief Executive Officer
12. Determination of the number of board members and deputy board members, as well as auditors
13. Determination of remuneration for board members and the auditor
14. Election of board members and deputy board members
15. Election of the chairperson of the Board
16. Election of auditor
17. Presentation and approval of the remuneration report
18. Determination of principles for appointing the Nomination Committee
19. The Board's proposal for a resolution on a long-term incentive program series TO 7 through a directed issue and transfer of warrants to employees and key personnel in senior positions within the Vertiseit Group
20. The Bzoard's proposal for a resolution on authorisation for the board to decide on the new issue of shares and/or issuance of convertible instruments
21. Closing of the meeting
    

PROPOSED RESOLUTIONS
Item 2 – Election of a chairperson for the meeting
The nomination committee proposes that Jeanette Jönsson, a member of the Swedish Bar Association active at CMS Wistrand Advokatbyrå, be elected as chairperson of the meeting.

Item 10 – Appropriations concerning the Company's profit according to the established balance sheet and, in case of dividend, determination of the record date for this
The Board proposes that the annual general meeting decides that no dividend be distributed.

Item 12 – Determination of the number of board members and deputy board members, as well as auditors
The Nomination Committee proposes that the number of board members elected by the annual general meeting, for the period until the end of the next annual general meeting, shall be six (6), with no deputies.

The Nomination Committee proposes that a registered auditing firm be elected as the auditor for the period until the end of the next annual general meeting.

Item 13 – Determination of remuneration for board members and the auditor
The Nomination Committee proposes that the fee for the chairperson of the Board shall be SEK 230,000 (unchanged compared to the previous year) and SEK 115,000 (unchanged compared to the previous year) for each of the other board members elected by the annual general meeting. The Nomination Committee has further proposed that no remuneration shall be paid for committee work. The Nomination Committee's proposal means that the total remuneration for the Board will amount to SEK 805,000 (unchanged compared to the previous year).

The remuneration to the auditors shall be paid according to approved invoice.

Item 14 and 15 – Election of board members and chairperson of the board
The Nomination Committee proposes the re-election of the board members Ann Öberg, Vilhelm Schottenius, Jon Lindén, Johanna Schottenius, Mikael Olsson and Carl Backman.

Adrian Nelje has declined re-election as a member of the Company's board.

For information about the board members and their other board assignments, please refer to the Company's website, www.vertiseit.com.

The Nomination Committee proposes the re-election of Ann Öberg as chairperson of the Board of the Company for the period until the end of the next annual general meeting.

Item 16 – Election of auditor
The Nomination Committee proposes that the registered auditing firm KPMG AB shall be re-elected as the auditor for the period until the end of the next annual general meeting.

KPMG AB has informed that the authorized public accountant Mikael Ekberg will remain as the auditor in charge.

Item 18 – Determination of principles for appointing the nomination committee
The Nomination Committee proposes the following unchanged principles for appointing the Nomination Committee to apply until another instruction is adopted:

1. The Nomination Committee shall consist of a representative for each of the Company's three largest shareholders in terms of voting rights, or a group of shareholders who have formalized a collaboration regarding the Nomination Committee's work, as of October 31.

2. If a shareholder declines, the offer proceeds to the next largest shareholder. Declinations or announcements about formalized collaboration are to be made to the chairperson of the Board.

Should significant changes occur in the ownership after October 31, the Nomination Committee may resolve to offer a new owner a place in the Nomination Committee in accordance with the principles above.

Item 19 - The Board's proposal for a resolution on a long-term incentive program series TO 7 through a directed issue and transfer of warrants to employees and key personnel in senior positions within the Vertiseit Group
The Board proposes that the annual general meeting decides to introduce a long-term incentive program based on warrants series TO 7 for employees and key personnel in senior positions in the Vertiseit Group through (A) a directed issue of no more than 661,000 warrants, corresponding to approximately 2.2 percent of the Company's total number of outstanding shares as per the date of this notice, and (B) approval of the transfer of such issued warrants to employees and key personnel in senior positions, under the conditions specified below and otherwise approves the below-described measures for the introduction of an incentive program.

The long-term incentive program based on warrants of series TO 7 is based on the same principles as the incentive program granted at the annual general meeting in 2024 and the extra ordinary general meeting held at October 28, 2024.

(A) Issue of warrant of series TO 7
For a resolution according to point (A) above on the Board's proposal to issue no more than 661,000 warrants within series TO 7, corresponding to approximately 2.2 percent of the Company's total number of outstanding shares as per the date of this notice, the following conditions shall apply:

1. The right to subscribe to the warrants shall, with deviation from the shareholders' preferential rights, be granted to the Company's wholly-owned subsidiary In-store Experiences AB, Reg. No. 559316-7355 (the “Subsidiary”), with the right and obligation for the Subsidiary to transfer the warrants to employees and key personnel in senior positions within the Vertiseit Group. The Subsidiary shall not have the right to dispose of the warrants in any other way than as stated in the proposal under (B) below.
2. The Board shall be responsible for the detailed design and management of the incentive program within the framework of the herein specified main terms. The transfer to current and future key personnel in senior positions and other employees within the Vertiseit Group shall be made at a market value at the time of transfer, which shall be determined by an independent valuation institute, using the Black & Scholes valuation model. The warrants may be transferred after prior approval by the Board.
3. The reason for the deviation from the shareholders' preferential rights is to introduce an incentive program through which employees within the Vertiseit Group will share and work towards a positive value development of the shares in the Company during the period that the proposed program covers, and to enable the Company to retain and recruit competent and committed staff.
4. The warrants shall be issued free of charge to the Subsidiary.
5. Subscription for the warrants shall be made on a subscription list within two weeks from the date of the decision on the issue. However, the Board shall have the right to extend the subscription period.
6. Each warrant shall entitle the holder to subscribe for one (1) new class B share in the Company during the period from May 2, 2028, to May 12, 2028, or the earlier or later day that may follow from paragraph 8 in Appendix A, at a subscription price of SEK 95.00.
7. Paid surplus for shares that have been subscribed for due to new subscription shall be added to the Company's unrestricted premium fund.
8. If all warrants are utilized for subscription of shares, the Company's registered share capital will increase by SEK 33,050 (taking into account the current quota value of SEK 0.05 per share and assuming that no recalibration is done according to the terms of the options), and the Company will be provided with SEK 62,795,000 in liquid funds.
9. Shares that have been subscribed for due to new subscription entitle to dividend for the first time on the record date for dividend that occurs closest after the new subscription has been registered with the Swedish Companies Registration Office and the shares have been entered into the share register at Euroclear Sweden AB.
10. The subscription price for subscribing for shares with the support of the warrant as well as the number of shares that each warrant entitles to subscribe for may be subject to adjustment according to what is stated in paragraph 8 in the terms for the warrants in Appendix A.
11. For the warrants, otherwise, the terms stated in Appendix A shall apply.

(B) Approval of transfer of warrants of series TO 7
The Board proposes that the annual general meeting approves that the Subsidiary, on one or more occasions against payment, be given the right to transfer warrants to current and future key personnel in senior positions and other employees within the Vertiseit Group to fulfil the commitments that follow from the incentive program of series TO 7, in accordance with the guidelines specified below:

1. Sub-transfer may be made to key personnel in senior positions in the Vertiseit Group. The maximum number of warrants that may be transferred per person in this category may not exceed 16,000 warrants and the maximum number of warrants that may be transferred in total in this category may not exceed 238,000 warrants.

2. Sub-transfer may be made to other employees in the Vertiseit Group. The maximum number of warrants that may be transferred per person in this category may not exceed 8,000 warrants and the maximum number of warrants that may be transferred in total in this category may not exceed 423,000 warrants.
Deviations from the maximum number of warrants per person may be decided by the Board.

Calculation of the market value
Transfers to current and future key personnel in senior positions and other employees of the Vertiseit Group shall be made at market value at the time of transfer, which shall be determined by an independent valuation institute, using the Black & Scholes valuation model.

Background and reasons for the proposal
The general meeting of the Company has for a number of years resolved on a long-term incentive programme for employees and key personnel in senior positions in the Vertiseit Group. The Board considers it important and in the interest of all shareholders that employees and key persons in the Vertiseit group, who are deemed to be important for the Company's continued development and growth, have a long-term interest in a good value development of the share in the Company during the period covered by the proposed incentive programme. The Board also believes that such a programme would promote the Company's ability to recruit and retain competent and committed personnel. Since the warrants are acquired by the participants at market value and require a positive development of the share price in the Company, there are no performance criteria for the exercise of the warrants.

Dilution
If fully subscribed based on all the warrants referred to in item 19, 661,000 new B-shares can be issued, which corresponds to a dilution of approximately 2.17 percent of the total number of shares in the Company, as per the date of this notice, after full subscription of all warrants, however subject to possible recalibration according to the terms of the options.

Impact on key figures and costs for the Company, etc.
The incentive program of series TO 7 has been designed in consultation with external legal and financial advisors. The Company's earnings per share are not affected by the issue of warrants since the subscribers will
acquire the warrants at market value which means that the warrants are expected to entail solely marginal personnel costs for the Company. The incentive program is expected to incur certain administrative costs in connection with registration and share subscription supported by the warrants.

Preparation of the matter
The principles for the incentive program of series TO 7 have been developed by the Company's Board. The proposal has been prepared with the support of external advisors and after consultations with shareholders. The Board has then decided to present this proposal to the annual general meeting. Except for the officials who prepared the question, no employee who may be covered by the program has participated in the design of the terms.

Previous incentive programmes in the Company
In addition to the warrants proposed to be issued at this annual general meeting, the Company has four outstanding share-related incentive programmes of series TO 4, TO 5 A, TO 6 and TO 6.1 amounting to a total of 3,579,000 warrants entitling to subscription of the same number of Class B shares. The subscription price in the four incentive programmes amounts to SEK 50.00 in TO 4 (comprising 1,175,000 warrants), SEK 50.00 in TO 5 A (comprising 764,000 warrants), SEK 53 in TO 6 (comprising 640,000 warrants), and SEK 65 in TO 6.1 (comprising 1,000,000 warrants). Series TO 4 runs until May 2025, series TO 5 A runs until May 2026, series TO 6 runs until May 2027 and series TO 6.1 runs until October 2027. The full terms and conditions of the incentive programmes of series TO 4, TO 5 A, TO 6 and TO 6.1 are available on the Company's website, www.vertiseit.com.

Other
The Board proposes that the annual general meeting assigns the Board to make the minor adjustments in the annual general meeting's decision that may prove necessary in connection with the registration at the Swedish Companies Registration Office and connection to Euroclear Sweden AB of the warrants.

Majority requirements
The issue of warrants under the incentive program TO 7 is covered by the provisions in Chapter 16 of the Swedish Companies Act. A valid decision therefore requires that this proposal is supported by shareholders with at least nine-tenths (9/10) of both the votes cast and the shares represented at the annual general meeting.

Item 20 – The board's proposal for a resolution on authorisation for the board to decide on the new issue of shares and/or issuance of convertible instruments
The Board proposes that the annual general meeting authorises the Board to, on one or more occasions, during the time until the next annual general meeting, with or without the preferential rights for the shareholders, decide on new issue of shares and/or issue of convertibles. The decision on the issue may be made against cash payment and/or with provision for contribution in kind or set-off or that subscription can be made with other conditions. The total number of shares and/or convertibles covered by such issues may correspond to a total of no more than 10 percent of the total number of issued shares in the Company at the time when the authorisation is first exercised.

Issue in accordance with this authorization shall be made at market conditions. The Board shall have the right to decide on the terms and conditions for issues under this authorisation and who shall have the right to subscribe for the shares and/or convertibles. The reason for the Board to be able to make decisions on the issue with deviation from the shareholders' preferential rights and that such decisions on the issue may be made with provision for contribution in kind or set-off is that the Company should be able to raise capital to the Company and implement strategically motivated collaborations or company acquisitions.

The issue price shall, in deviation from the shareholders' preferential rights and in payment through contribution in kind or set-off, correspond to the market value with, where applicable, a market discount. The Board, or anyone appointed by the Board, shall have the right to make the minor adjustments to the above decision that may prove necessary in connection with the registration of the decision.

Majority requirements
The approval of the annual general meeting of this proposal is valid only if it is supported by shareholders
represented at least two-thirds (2/3) of both the votes cast and the shares represented at the annual general meeting.

SHAREHOLDERS' RIGHT TO ASK QUESTIONS
Shareholders have the right, in accordance with Chapter 7, Section 32 of the Swedish Companies Act, to ask questions to the Company at the annual general meeting about the matters to be addressed at the annual general meeting and about the Company's and the Group's financial situation. The shareholder who wants to send in questions in advance can do so to the Company at the address Vertiseit AB (publ), Att: The Board, Kyrkogatan 7, 432 41 Varberg or by email generalmeeting@vertiseit.com.

DOCUMENTS
The annual report, auditor's report, and remuneration report and the auditor's opinion according to Chapter 8, Sections 53a and 54 of the Swedish Companies Act and complete proposals for decisions will be available from Monday, April 7, 2025, on the Company's website www.vertiseit.com, at the Company at the address Kyrkogatan 7, 432 41 Varberg, and will be sent to shareholders who request it and state their postal address. All the above-mentioned documents will be presented at the annual general meeting.

PROCESSING OF PERSONAL DATA
Personal data regarding shareholders obtained from the share register, notification of participation in the annual general meeting and information about proxies and assistants will be used for registration, preparation of the voting list for the annual general meeting and, where applicable, minutes of the annual general meeting. The Company is the data controller for the processing of personal data carried out by the Company in connection with the annual general meeting. For information on how your personal data is processed, see Privacy notice of general meetings of shareholders www.euroclear.com/dam/ESw/Legal/Privacy-notice-bolagsstammor-engelska.pdf.

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Varberg in March 2025
Vertiseit AB (publ)
The Board