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Regulatory press release

BJÖRN BORG AB YEAREND REPORT JANUARY – DECEMBER 2024

Björn Borg
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OCTOBER 1 – DECEMBER 31, 2024

  • Group net sales amounted to SEK 234.6 million (197.6), an increase of 18.7 percent. Currency-neutral, Group net sales increased by 18.6 percent.
  • Net sales for own e-commerce increased by 10.3 percent to SEK 50.2 million (45.5), while sales for own e-commerce and e-tailers amounted to SEK 104.7 million (92.8), an increase of 12.9 percent.
  • The gross profit margin was 53.3 percent (56.8). Currency-neutral, the gross profit margin was 53.5 percent, a decrease of 3.3 percentage points.
  • Operating profit amounted to SEK 16.8 million (20.2), a decrease of 16.7 percent. Currency-neutral, operating profit amounted to SEK 17.2 million, a decrease of 14.8 percent.
  • Profit after tax amounted to SEK 10.0 million (15.0), a decrease of 33.3 percent.
  • Earnings per share before and after dilution amounted to SEK 0.40 (0.59).

JANUARY 1 – DECEMBER 31, 2024

  • Group net sales amounted to SEK 989.7 million (872.3), an increase of 13.5 percent. Currency-neutral, Group net sales increased by 13.8 percent.
  • Net sales for own e-commerce increased by 17.6 percent to SEK 181.0 million (154.0), while sales for own e-commerce and e-tailers amounted to SEK 419.5 million (358.2), an increase of 17.1 percent.
  • The gross profit margin was 52.6 percent (54.0). Currency-neutral, the gross profit margin was 52.5 percent, a decrease of 1.5 percentage points.
  • Operating profit amounted to SEK 101.8 million (100.6), an increase of 1.3 percent. Currency-neutral, operating profit amounted to SEK 94.5 million, a decrease of 6.0 percent.
  • Profit after tax amounted to SEK 72.7 million (76.0), a decrease of 4.4 percent.
  • Earnings per share before and after dilution amounted to SEK 2.89 (3.02).
  • The Board of Directors has decided to propose to the 2024 Annual General Meeting a dividend of SEK 3.00 (3.00), divided into two payments, corresponding to a total of SEK 75.4 million (75.4). The Board of Directors has also decided to propose to the Annual General Meeting that the meeting authorizes the Board to repurchase the company’s own shares.

QUOTE FROM THE CEO
“Our growth during the quarter was driven by all product areas, with particularly strong development in our two strategic focus areas: namely, Footwear, up by +57 percent and Sports Apparel, up by +44 percent”, commented CEO Henrik Bunge.

For further information, please contact

Jens Nyström, CFO
Email: jens.nystrom@bjornborg.com
Phone: +46 85 06 337 00

Henrik Bunge, CEO
Email: henrik.bunge@bjornborg.com
Phone: +46 85 06 337 00

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear, bags and footwear. It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores and via own e-commerce at www.bjornborg.com. Group net sales amounted to SEK 990 million in 2024, with an average of 152 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

This information is information that Björn Borg AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2025-02-21 07:30 CET.

Attachments

Bjorn Borg Year End Report 2024

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